eBay is one of the biggest markets in the word. So much so that millions of people go onto the website every day with the intention of either buying or selling something on said platform. Unlike many other stores, eBay uses an auction style mode for their sales. That means the price for most products isn’t fixed. The highest bidder is usually the one going home with the product. While you can make sales on the eBay platform itself, it’s important to remember that efficiency and management are vital in business success. To this end, people can now sell on eBay with Shopify. Being a platform that supports e-commerce, Shopify has the tools needed to get the job done and done well at that. Here is what it takes to make a killing on the eBay space with Shopify.
Why sell on eBay
As a merchant on Shopify, you are exposed to a variety of powerful tools that aid you to publish the products on your Shopify store onto eBay and also aid in sales management; all without leaving the Shopify account. Being one of the biggest platforms, you can reach more than 171 million active shoppers on eBay and even appear on various search engines. eBay has been a favorite for many buyers and sellers because;
- Doesn’t require you wait before start doing business
- There aren’t any specifications about the size of your business to begin selling.
- More products are being placed on eBay with a fixed price unlike what we had been seeing before with most of the products being auctioned.
- More than 81 percent of products are new
- In 2017, the company declared $88 billion in general merchandise volume; the number is set to grow annually.
Ways to Increase Sales on eBay with Shopify
To do well on eBay via Shopify, there are a few things you must familiarize yourself with;
Power of design
The design is a huge part of anything worthwhile. Be it a building, a gadget or an online store. Unlike what many people think, design in an online store isn’t necessarily about making it look good. It’s also about giving your customers confidence in the products they are buying and also having trust in your site.
When a product is appealing, it will catch your attention long enough to be able to find out more about it. The same principle can be used in e-commerce website design. The site’s design should be clean, elegant and as previously mentioned, responsive. Given that 125 Million consumers have a smartphone and 62% of these consumers have made a purchase over the last five months over their cell phones, the power of responsiveness cannot be stated enough. Apart from that, you need to make sure that the products have high-quality photos taken from different angles. This not only inspires confidence but also scores a major win for you.
Cross-selling and upselling products
Upselling is an art whereby the seller influences the client to upgrade or buy a more expensive item than the one they had initially opted. Many times you find that a client doesn’t know that there is a better product in the store. With the right amount of information, the customer can decide that the other product will suit his/her needs better than the first product. Cross-selling, on the other hand, is selling or suggesting items that complement each other to a customer so that they can buy more than what they had in mind. An excellent example of cross-selling is when you purchase a guitar and soon realize that you need a capo, strings, a case, and a tuner.
Another popular way to boost sales for an online store is taking advantage of affiliate marketing. In sim of terms, affiliate marketing is an accomplishment based marketing tactic that remunerates affiliate partners for accomplishing the desired action. In this case, you would reward those that convert sales. This method of marketing is quite useful given that it is cost effective, easy to scale and gives your brand more credibility. Affiliate marketing is cost-effective because unlike other marketing techniques such as pay per clicks, you only pay a commission when the desired conversion happens.
This means that dollars are not being spent on a venture that isn’t showing any tangible value to the store. Also, since affiliate marketing involves partnering with reputable websites and trusted bloggers, you build your brand and further legitimize it. Therefore you not only get traffic from the authority site, but you also build customer confidence because you aren’t the one blowing your whistle.
Use social media
Social media had blown up in ways nobody would have expected when it was starting. Fast forward to today, businesses that have embraced social media are doing exceptionally well. This is mainly because of the numbers on these platforms. Given that some social media platforms such as Facebook, YouTube, and Instagram have respectively 1.9B, 1B, and 600million monthly active accounts, you cannot underestimate its power.
Depending on your niche, you should carefully determine which platforms will best carry your message. Since all of these platforms have paid advertisements, you can experiment with each and see which one is working for you.
These days, Shopify automatically provides the client with an SSL certificate that in turn helps to encrypt all information being sent to the website. Since it is a shopping website, this information most likely is very personal; credit card numbers and so on. To ensure that this information is safe, the website must be secure. Shopify also helps merchants set up their payments systems. If you need 3D secure on your site, you can activate it; if you want to make the payment system more secure, here is where you do it. So, when the product is sold on eBay, the money goes directly into your bank account.
Using both eBay together with Shopify is a genius idea. While it’s still possible to manage your site from the eBay website, coupling it with Shopify gives it a lot more in terms of functionality and benefits. You can do business today on eBay without leaving your Shopify account!