To compete effectively in 2019, you need to focus your marketing campaigns on the digital aspect. Digital marketing is the application of electronic devices and the internet to create awareness about your brand. Since practically everyone has some sort of mobile or electronic device, this marketing approach will drive more organic leads to your business than traditional methods ever will in a fraction of time and cost. If you want your following and client base to grow, then interacting with your potential and existing clients using a robust digital marketing plan is the way to go. Below are some of the most reliable digital marketing strategies that are worth looking out for in 2019:
SEO or Search Engine Optimization is a group of techniques used to improve your site’s rankings in search engine results. Most people use Google and trying to predict the algorithms that it uses to rank each website has proven to be a challenge. You should consider hiring an SEO firm or professional to help you out with SEO, but some essential SEO tips are as follows:
- Ensure you post high quality, non-plagiarized, and catchy content in your website. If your website builder offers blogging capabilities, use this feature to captivate your audience and gain favor with Google algorithms
- Optimize your website speed. If your site takes more than 3 seconds to load, it may severely impact your SEO. You can improve its speed by cleaning website cache, image optimization, and removing old database entries that add bulk to your website.
- Get an SSL certificate. Google is no longer having any tolerance for non-HTTPS sites. Failure to have an SSL certificate will have your website labeled as insecure, which will make Chrome Browser users hesitate to use your site. It will also tank your rankings.
- Use search engine marketing: have a professional talk to you about SEM, which is a form of marketing that uses paid ads to increase your rankings.
Another area in Digital marketing that is the new craze is content marketing. As a furniture store owner, do you have any unique insights that may help your potential clients enjoy your products better? Consider marketing your furniture store by making some excellent and captivating articles that will remain relevant and helpful to your website visitors. Ensure that you offer mobile content to ensure that the 50% of people that visit your website using their mobile devices are also able to access your work.
Excellent website design
Making your website appealing and catchy is an important way of portraying the quality and value of your products. However, an even more vital component of a well-designed website is mobile responsiveness. Your clients will most likely use a smartphone, tablet, or smartwatch to access your website. If they cannot view your products or read your content, they will move on to your competitors’ websites. You can also have a website developer integrate AWD technology (Accelerated Mobile Pages), which is an open-source code used to make websites load faster on mobile browsers.
Effective email marketing can be used to reach hundreds of target clients for free or low charges if you are using an outsourced service provider. It is one of the most effective methods of digital marketing because it generates more leads, and allows you to reach larger audiences through social media share buttons. You can offer captivating content over email, or relay news of discounts, promotions, and mega deals.
This approach entails paying someone a commission to advertise your furniture business on their website. Examples of sites that support affiliate marketing include YouTube or social media; where you can pay a channel or account owner to post your products.
Social media marketing
There are billions of users on every social network, and to leverage these numbers this year, you need to adapt your social media marketing to fit the audience that frequents these sites. The first step is automation; tools like Hootsuite exist to help you automate social media content upload to reach users in different time zones.
The social media influencers buzz has also been there for quite a while, but many avoid it for the hefty fees individuals with tens of millions of followers charge for product promotion. Instead, influencers with fewer followers (1000-50,000) called micro-influencers are the way to go. They charge lower fees and maybe more useful since their fanbase is more loyal.
Pinterest is one of the major social networks you want to focus on when promoting your furniture store. Many people looking to revamp their homes often seek counsel from the remarkable ideas on Pinterest, and they may very well stumble upon your excellent pieces. You should also consider Instagram, Facebook, Snapchat, Tumblr, and Twitter.
Recent studies show that over 87% of digital marketers are also using videos to market their products. Just about everyone loves videos; they are more authentic and entertaining. The more spontaneous your videos are, the more their authenticity, which increases their effectiveness. Today, you do not have to go through the motions of editing to make the videos more exceptional. Simply tell your behind-the-scenes story; show your clients how you created your furniture store, why you are passionate about it, and how you run your business. This kind of story will make them identify with your brand better and feel more compelled to buy.
Online PR is just like the traditional PR; only that it is now done on the online domain. You can secure media coverage on blogs, YouTube channels, or Twitter every time you get an opportunity to engage the press. Engaging with clients on your products’ review pages or comments on your blog is another inexpensive way of online PR.
For the above digital marketing techniques to be fully effective, you must ensure that they make the clients feel valued and respected. Overwhelming their inboxes with spam and their browsers with annoying pop-up ads will only ruin your reputation. Ensure that you delight your clients at every stage of your digital marketing campaign for the best results.